HOW DO YOU SEAMLESSLY transition summer's trends with the changing, cooler tides of autumn while drawing on inspiration from the 1600s? Enter Jason Llyod of _By Jason Llyod and Victoria Gold Photography. When Jason approached me about the concept behind this shoot I was ecstatic. He and Victoria wanted to re-create the richness of the Dutch Painting Masters with a modern and cool vibe. Immediately I reflected back to my art history classes and conjured images of bowls of fruit, blossoming flowers, dramatic & contrasted lighting, and radical subjects. While we left the portraits of the bourgeois and ladies of the night out of the overall concept, we had ample to pull from. The difference between warm light and cool colors, abundant details with minimal backgrounds, and the reverence and austerity of the 17th century works set the stage for a styled shoot teeming with rich blooms, metallic accents, and a bounty of detail.
The Garage in Burbank, a once popular spot for film and media converted event venue, gave us a perfectly minimal backdrop that allowed the table setting to shine.
For the invitations and menus I took a very literal approach as I wanted each piece to feel like it belonged in a gallery. The invitations consisted of two pieces of laser cut and etched lucite with a painted center in summer's Pantone color: Niagara Blue. Secured by grommets, each invitation was it's own unique piece. The RSVP and envelopes had a small stroke of white paint to bring the texture across each piece.
The most exciting part of how the shoot came together was the blend of opulence and minimalism - a trend that I see moving forward for Fall 2017 and well into 2018. Summer stone fruits scattered across Jason's hand dyed linens. Luxurious blooms from Tabitha of Winston and Main sat center stage while the craft cocktails by Cali Craft Cocktails became actual pieces of art that were almost too pretty to drink!
For the full feature and gallery check out Cake and Lace Blog.